By now, you’ve probably seen the “I’m a PC” ads making the rounds. My take? They have a couple of amusing moments (I’ll admit, the shark cage one got a laugh out of me), but ultimately, they kind of fall flat for me. Trying to respond to Apple’s ads run the risk of making Microsoft look defensive, and the choice of celebrities is just odd (Eva Longoria? For reals?).
In some ways, I think they don’t quite go far enough; plus there’s the fact that they still strike me as a backpedal from the Gates/Seinfeld ads—whatever Microsoft and its agency would have you believe, that is the perception).
Anyway, as at least one clever person realized, Microsoft’s commercial is more like an Apple ad than you might even realize at the outset. Take a look below.
I guess we’re all PCs, huh? I wonder what would have happened if Microsoft had tried to make the catch phrase of their ads “I’m Windows.”
I'm still not switching.
this is much better:
http://www.youtube.com/watch?v=fuZkQvQGIS8
http://www.youtube.com/watch?v=TpIxDGSRuMY
The funny thing is, MS have misinterpreted what the Apple ads are saying and come off looking like idiots.
The two guys on the Apple ads are supposed to be computers, not users. MS are saying that the computer you use defines who you are.