The segue of a lifetime

Dan has already pointed out the debate about iTunes video rentals. While the philosophical aspects of the store are interesting, I’m more interested in the logistical aspect that Phil brought up. Does it make sense to introduce such a service at WWDC, a developer’s conference? How does one go from talking about programming to movie rentals? So far we have:

• “Speaking of compilation times, we’re introducing a new movie rental service that you can use to entertain yourself while you wait for creation to complete.” - Me
• “… which is just another way that Leopard taps into the power of Unix. But even Unix isn’t as powerful as Peter Jackson’s mighty King Kong, which you can rent starting today…” - Phil
• “while waiting on PhotoShop to render under Rosetta…..” - macnuke

Can you think of a better segue? Let’s hear it.