
As you know, last weekend’s NAB announcements included Apple’s new color grading application, Color. Many people have expressed their excitement regarding this professional-level application included with the affordable Final Cut Studio 2. Craig Syverson, from gruntmedia, said on the latest episode of MacBreak that “[Color is] such a huge program, it should cost as much as Final Cut itself”.
For a comprehensive analysis of where Color comes from, what it does and doesn’t do, and where it could be headed, turn to Stu Maschwitz. His latest article on the ProLost blog is all about Apple’s new baby (or rather, as you’ll see, their new adopted child), and I found it very insightful.
Stu goes back to Color’s roots, to a company called Silicon Color, which Apple acquired last October, while also exploring some of Apple’s previous software acquisitions. Having tried the app at NAB, Stu explains some the program’s limitations and quirky behavior, including its not-so-Mac-like interface and its lack of intelligent preview rendering.
Overall, it’s the best Color preview I’ve seen, and if this kind of stuff interests you, it’s worth a read.
[via digg]
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Would you happen to know if they will market Color in Canada and the U.K. as Colour?