News, info, and opinion by Mac users, for Mac users.

May 5, 2008

video

Apple is still totally committed to video apps

Posted May. 5, ’08, 1:00 PM PT by David Dahlquist
Category | Video

Fear not, video editors, Apple still loves you and has no plans to abandon its video products. Nasty little rumors abounded when Apple confirmed in February that it would not have an exhibit at April’s National Association of Broadcasters Show. This announcement, combined with the delay of Final Cut Server, left a lot of film makers scratching their heads. And then the whispers began, that Apple might be planning to sell off its pro video applications.

Richard Townhill, Apple’s director of marketing for professional video applications has cleared the air by dismissing the rumors as false.

“I can categorically state, on the record, that is not the case,” he told TVB Europe, adding that the company recently sold its millionth Final Cut Pro license.

Apple took 49 percent of the US professional editing market last year, so they have plenty of reason to keep with it. And so Final Cut will live on, and all will be good.

[Via Macworld UK]


1 Comments

Dave-O said:

Now you know they're going to sell :)

May 5, 2008 1:49 PM

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