December 21, 2006
Apple has 90% of paid video downloads
Posted Dec. 21, ’06, 1:49 PM PT by Scott Silverman
Category | Video
Despite all the competition from various video download services (which seem to be popping up faster than a field of daisies) Apple still manages to hold its own. According to a recent research study, Apple currently holds about about 90% of all video downloads. 62% of that is TV content, 24% music videos, and 6% mainstream movies.
Sounds strong right? Now realize that for about the 1.2 million households that purchased a video from an online store, about five times as many households downloaded a video illegally—and most of that was porn. Hmm, maybe Apple should reconsider its target market?
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