News, info, and opinion by Mac users, for Mac users.

April 9, 2008

video

Adobe gets AMPed about Internet video

Posted Apr. 9, ’08, 9:16 AM PT by Dan Moren
Category | Video

AMPIf Internet video is a pool party, then Adobe might be the big jerk who decides to cannonball into the hot tub. Most of the online sites rely on Adobe’s Flash technology, but that hasn’t stopped the big A from rolling out their own video service today, built around the Adobe Media Player that they announced about a year back.

Adobe Media Player is actually a cross-platform program that you download and drop into your Applications folder. As you might expect, Flash and Adobe Integrated Runtime (AIR) are an integral part of the service, which not only takes aim at user-generated content sites like of YouTube, Google Video, and, well, even Flickr, but also provides ad-supported commercial content that positions it against sites such as Hulu and even, perhaps, iTunes. AMP will actually even let you download Flash videos to your computer

Right now, the commercial content on AMP is pretty limited, though Adobe says more is coming in the future. If you’re hungry for more, our good friend and colleague Peter Cohen takes a first look at AMP over at Macworld.

Personally, I think I just want out of this pool.


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