News, info, and opinion by Mac users, for Mac users.

June 20, 2006

updates

Shake it up, baby

Posted Jun. 20, ’06, 8:00 AM PT by Dan Moren
Category | Software » Updates

ShakeIn news that should ring gratefully in the ears of video producers everywhere, Apple has released Shake 4.1. The latest version of the company’s pro video compositing software is, most importantly, a Universal Binary, optimized for full speed on Apple’s new Intel Macs.

Shake, which has been used in blockbuster films such as “The Lord of the Rings” series, previously cost $2,999, but Apple’s drastically slashed that price to just $499, putting the professional software well in the reach of amateur and “prosumer”-level video enthusiasts. In addition, those who own Shake 4 can crossgrade to Shake 4.1 for just $49.

This is following a big trend at Apple to significantly reduce the prices of its pro-level applications, including Shake, Logic, Aperture, and the Final Cut Studio (which includes Final Cut Pro, Soundtrack Pro, Motion 2, and DVD Studio Pro 4). I chalk it up to a blurring of the lines between the “amateurs” and the pros, as well as the increased power of the hardware that’s on everybody’s desk, and the power to develop software more efficiently.


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