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July 31, 2006

stores

Working for Apple

Posted Jul. 31, ’06, 11:50 AM PT by Cyrus Farivar
Category | Apple » Stores

Apple What happens when one day you wake up and find out that all of your friends are working for Apple?

David Cohn, a New York City journalist, wonders:

At one point I could name 15 people who worked at the Apple store at the Grove, just off the top of my head. I can still name a few, and I can also spout off the names of friends who work at Apple stores in Century City, The Beverly Center, and the store on 5th avenue in New York.

Yesterday I had problems with my charger and being in LA, I head to the Century City store where I was greeted by three good friends from high school. We were able to shoot the shit and I was able to get good service. Believe me, this post isn’t complaining that all my friends work at the Apple store, I find it rather cool to walk into the store to get big smiles, hugs etc. But there is something about the whole ‘all of my friends work this one corporation,’ that leaves me puzzled.

Apple seems to higher in clusters. Obviously there is a bit of recommendations flying around, which happens in any business, but I wonder if their hiring clusters are statistically significant? How is it that all of my friends got hired?

How does Apple decide what hipster group they are going to attach themselves too? Why did my group of friends get labeled as a perfect group of Apple employees and how did Apple slowly convince all my friends to work there? Isn’t it odd not only that Apple wanted to hire all my friends and that all my friends in turn were happy to work for Apple? It’s as if Apple is a cult that demands you to give it money in return for false beliefs that they are the sole proprietor of some futuristic product….oh, right. My point, however, stands — it seems strange that one corporation would hire so many people that I know to work retail for them.


5 Comments

Mike V said:

"Apple seems to higher in clusters. Obviously there is a bit of recommendations flying around, which happens in any business, but I wonder if their hiring clusters are statistically significant? How is it that all of my friends got hired?"

How is it that a journalist writes a paragraph like this? I see 3 errors.

July 31, 2006 1:48 PM
Jason said:

It's interesting that you mention the Century City store. That was my first Apple Store experience, and it was odd. It was great to see so many different types of people seemingly getting good support there. But I couldn't connect with the staff. They were "too hip" for me. Not to say I am more comfortable with the startched-shirt-and-tie group, either, but wow. I wonder, too, if Apple is not hiring talent as much as it is hiring image in its retail stores...

July 31, 2006 1:55 PM
CGW3 said:

Was it a slow week for this journalist..?
For the life of me, I don't really see a point to the story....so his friends work at Apple, obviously they like it and recommended it to others, maybe they have great benefits for employees, either way, how is this a story, what next, another journalist with friend's who work at McDonalds or Wal-Mart..?
And how on earth did he jump from "my friends work at Apple" to It’s as if Apple is a cult that demands you to give it money in return for false beliefs that they are the sole proprietor of some futuristic product.? I see no link, just a journalist jumping on the Apple shirt tails, trying to get some hits by placing the word Apple in an article.

August 1, 2006 2:38 AM
Cyrus Farivar Author Profile Page said:

I think it was merely an observation, nothing more. This was a blog entry, not an article.

August 1, 2006 11:33 AM
David said:

This was just a quick observational post in my blog. It wasn't an article, nor was it spell checked. Truth is, I live with an Apple employee and another one lives down the block (both old friends from high school). There is a certain ethos they demand and seek out from their employees. It just seems that my group of friends fit that profile.

August 29, 2006 11:07 PM

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