December 11, 2006
Wanna get lucky?
Posted Dec. 11, ’06, 5:49 AM PT by Derik DeLong
Category | Apple » Stores
Some of you may be familiar with Woot, the one item deal per day website. One of their recurring themes is their Bag of Crap. Basically, they sell you something for a dollar that could be just about anything. Anybody that’s used the website for a week or two becomes nearly rabid about wanting to get in on the deal.
Apple is doing something similar in Japan, dubbing it Lucky Bag. However, it’s not really modeled after Woot at all as it’s a Japanese New Years tradition called Fukubukuro. Retailers sell the bags with the contents substantially discounted. Apple’s bags are approximately $450. Pricey, but considering they could contain almost a grand in stuff, it’s a great deal. Now only if I could order it here in the US from the online product page.
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Actually, Apple used to do something very similar at the Apple Retail Store openings.
Yep, there were "Lucky Bags" at the openings of some of the flagship stores in the U.S.:
http://www.macworld.com/weblogs/editors/archives/000087.php