Swiss Apple Stores preparing like clockwork

Apple’s slowly been expanding its brick-and-mortar presence in Europe with stores in the UK and Italy, now its first stores in Switzerland—home to the Alps, cheese, chocolate and neutrality—are on the way.

The stores were first hinted at by job postings on Apple’s site in February, then later reinforced by the inimitable duo of Oppenheimer and Cook, but now they’re ready to be for reals. The first location, in Geneva’ Rue de Rive, is set to open soon—so soon, in fact, that the usual Apple-logoed facade outside the store read “Bientôt Ouvert”—which, if you don’t speak French, translates to “On our way, suckers.”

According to the unparalleled folks at ifoAppleStore, two more stores are on their way in the Confoederatio Helvetica, one in Zurich’s Glattzentrum shopping mall and a third in the same city’s Bahnhofstrasse.

What, no love for Lausanne? Mon cœur, il saigne.