News, info, and opinion by Mac users, for Mac users.

May 2, 2007

stores

Apple revamps ProCare, introduces One to One and Personal Shopping

Posted May. 2, ’07, 8:30 AM PT by Dan Moren
Category | Apple » Stores

Personal ShoppingAs Derik reported earlier in the week, Apple has officially decided to separate its ProCare service into two components: ProCare will still cost $99 a year (for up to three computers), but all training elements in the program have been removed. So what do you get for that $99 now? Quick turnaround service (of course, your computer may still be broken), Genius Bar reservations up to 14 days in advance (What? No, I’m busy that day; I’ve got an appointment at the Apple Store), a yearly tune-up (including keyboard and screen cleaning, ya dirty hippies), and backup consultation (Geniuses will help you pick the best backup solution for your needs, as long it’s .Mac Backup).

Meanwhile, the training services have been “expanded” into their own program called One to One, which will also cost $99 a year, and covers specialized individual training in moviemaking, digital music, photography, podcasting, and more. If you bought a ProCare membership before today, you’ll still be able to take advantage of both programs to their fullest.

And for those of you who don’t want to shell out $99 or $198 per year, you’ll be thrilled to hear that Apple’s also announced a third, free service called Personal Shopping.

Personal Shopping is a whole new way to shop at the Apple Store. A free service where you and a dedicated Mac Specialist explore and test-drive products to find out which ones are best for you. We know the store can be busy, so when you’re ready to talk, Personal Shopping is a way for us to give you our undivided attention.
Sweet: I always have trouble figuring out how to spend my oodles of cash. You can register for a personal shopping appointment up to 14 days in advance. Now if only they let you pick exactly which Apple Store employee you want to help you (you know what I’m talking about).

[via Macworld]


1 Comments

Jack said:

The only benefit I could see to this "new" one on one service is being able to make an appointment with a specific "mac specialist". Otherwise, except for the 14 day reservation, isn't this called customer service?

May 2, 2007 8:49 AM

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