April 2, 2008
Steve Jobs can cloud the minds of men
Posted Apr. 2, ’08, 9:18 AM PT by Dan Moren
Category | Apple » Steve Jobs
So, remember that brand new 50 acre campus that Apple was planning to build in Cupertino? If you don’t, that’s okay—you’ve just lost any Mac news street cred you thought you had, my friend, that’s all.
Here’s a refresher: two years back, a black be-turtlenecked Steve Jobs descended upon the Cupertino City Council meeting, full of sound and fury, and declared that Apple hoped to build a new campus to accommodate its rapidly expanding work force. El Jobso predicted it would take three to four years to design and build the campus.
Only here we are, almost two years later, and according to Jon Fortt over at Fortune, Apple doesn’t even have building permits yet.
Well, of course you wouldn’t be able to find building permits, Jon. This is Apple we’re talking about. They’re not going to tip their hand in such a pedantic fashion. The first anybody will know of the new campus is when it’s unveiled, fully-built and staffed, onstage at Jobs’s 2009 Macworld keynote. It’s just like The Shadow.
[hat tip: Matthew P.]
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What we little people don't know is that they are building the campus at Area 51 and will "beam" it over in 2010.
Just like Apple makes everything else.
* curse those little green creatures*
It's true I've SEEN it!
Brrrzzttt!
I haven't seen anything. Must buy iPhone.
I ride my bicycle by the new Apple campuses -- plural -- located exactly where Apple said they'd be. They are already constructed, and, for the most part, occupied.
What apparently everyone missed was the fact that there were already empty buildings where Apple wanted to expand, so instead of spending money to tear them down and build new ones on the same site, Apple simply occupied them.