Microsoft and Apple have traded shots at each other in advertisements over the past few months (well, on Apple’s part, technically past few years), but here’s a new tactic. According to reports, the big MS is now putting recording booths outside Apple Stores, asking PC users to make video commentaries about why they’re a PC.
Perhaps it’s just coincidence: the only one I’ve seen notice of so far is the installation pictured, which is outside the Bullring store in Birmingham, England. Such videos will likely end up in Microsoft’s “I’m a PC” commercials, the latest round of which features user-submitted videos.
So, does this mean war? Well, Microsoft likes to say that it’s inclusive. Heck, the FAQ on its “I’m a PC” campaign website says that you can feel free to jump in even if you own a Mac:
I have a Mac, can I participate?
Of course you can. A Mac can be a PC too, most notably when it runs Windows Vista.
Awwww, you’re just one big Microsoftie, aren’t you?
Sounds like an act of desperation for Microsoft.
During my life I've well deserved to be called a lot of names that wouldn't be politically correct to specify here. But if anyone should ever call me "PC" I might kill him/her on the spot!
The solution is obvious. Mac users should appear in the booth and record "I'm a MAC". If only photo opportunities exist, the user should appear prominently holding up their Apple merchandise, bag or a sign saying "PC's suck!"
I'm in Canada, and i tell you if i see one of those M$ Booths.... i have a good plan for getting the Mac perspective across.
(((((((( GO OBAMA !!!!! )))))
Microsoft should change "I'm a PC" to "I got FireWire."