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January 27, 2006

rivals

Google: We screwed up

Posted Jan. 27, ’06, 6:25 PM PT by Derik DeLong
Category | Apple » Rivals

Google People may slam Apple for being far too commercial with the iTunes Music Store, podcast directory and video store, but the truth is that they’ve keyed in on something important. In order to get the attention of the masses, you have to start by giving them what they want (or what they think they want). Google didn’t pick up on that.

“We made a big mistake,” Mayer, who oversees all of Google’s search products, said Tuesday. “You can’t come out and launch a product like Google Video and say ‘CSI’ and ‘Survivor’ are there if they’re not on the home page.”

The sad thing is, these observations could have been made by consumer within five minutes. Alex Albrecht of Diggnation fame basically said exactly what Mayer said. While talking about the new Google Video, he mentioned that he was really interested in getting a copy of CSI. Not only was he frustrated that it wasn’t on the front page, but Google’s normally terrific searching utterly failed, bringing up results that didn’t even include the hit series in the first couple results.

[via Digg]


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