GameStop pulls the plug on the Zune

Just in case there was any doubt at all, the Zune is well on its way out the door.

Reports TheStreet.com:

“We have decided to exit the Zune category because it just did not have the appeal we had anticipated,” said a GameStop spokesperson. “It (also) did not fit with our product mix.” GameStop made the decision about a month ago. GameStop said it will sell Zune players online until it clears out its inventory.

GameStop has hundreds of stores across the country and losing that distribution channel could hurt Zune sales. Many of GameStop’s customers are avid users of Microsoft’s Xbox 360 console and could have presented a cross-selling opportunity for Microsoft.

And by “the appeal we anticipated,” we’re going to assume they meant basically no appeal at all.