As the old saying goes, “If you can’t beat ‘em, buy someone who can beat ‘em.” Software monolith Microsoft has had trouble competing on the web with the likes of Internet monolith Google. Last month, Google snapped up net advertising company DoubleClick for $3.1 beellion, reputedly outbidding MS, who had offered $2 billion (ouch).
Now, Microsoft’s apparently looking to retaliate by entertaining merger talks with Yahoo!. The figures being bandied about are in the range of $50 billion, which would slide in neatly at #60 on the IMF’s list of worldwide Gross Domestic Products, between Vietnam ($51 billion) and Slovakia ($47 billion).
Could a combined Microsoft-Yahoo! venture defeat the might of the GOOG? And what would such a move mean for Apple, who clearly has close ties to Google? I think mainly I’d be bummed that Microsoft would own stuff like Flickr.
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Don't forget, it will also put Microsoft in control of (currently) the only push mail solution for the iPhone. :-|