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December 3, 2006

rivals

A PC in Mac’s clothing?

Posted Dec. 3, ’06, 8:34 AM PT by Dan Moren
Category | Apple » Rivals

VAIO adCan’t figure out how to combat image problems including a recall of several million batteries? Simple, just borrow a rival’s advertising campaign…poorly. Sony Australia’s page on their C-Series VAIO (billed as the “non-PC PC”) has a small Flash ad with three characters, reading respectively “I’m a PC,” “I’m a Mac,” and “I’m a VAIO.” Clicking on each of them generates a bizarre second-long voice clip.

While the PC and Mac characters are clearly modeled on those from the Get a Mac campaign, with the PC in a suit, and the Mac in a t-shirt, sweatshirt, and jeans, the VAIO is a young woman in colorful, hip clothes. After a while of clicking on them with lackluster results, the top reads “It’s more fun to be a VAIO.”

VAIO, I hate to break it to you, because you’re just so cute, but you’re a PC. That’s right—you run Windows. You’re one of those bespectacled, besuited gentlemen, only all dressed up in hip woman’s clothing. All style, no substance, if you will. Better luck next time.

[via Digg]


8 Comments

Jeff Author Profile Page said:

What's up with them turning around when you decide to "play" with them?

December 3, 2006 9:41 AM
Joe Mendez said:

WTF. Am I in the freaking twilight zone?
You know some air-head blond is going to think is a macbook. "like pink is cool"

December 3, 2006 12:38 PM
Eduardo said:

err, I *know*.

I placed the cursor on the bird's bum.

December 3, 2006 1:34 PM
Erik said:

One thing this ad points out, is that the Sony computer division would probably benefit enormously from being able to distinguish itself from the rest of the pack with an OS that is as cool as it's hardware.

However, Sony are one of those companies that doesn't have the culture for building an OS. If they were, then Apple would have serious competition.

December 3, 2006 4:40 PM
James said:

Just to be fair- the Mac is a PC too, he says so himself in the Mac ads.

Aren't we talking out of both sides of our mouth when we beat down a PC company for running windows while at the same time saying how great programs like Parallels are because it has Coherence and allows the user to run Windows on top of OS X?

If running Windows on a machine is so important for some people, let them have their Vaio. If you want the MacOS, then there is only one choice for you.

December 3, 2006 4:55 PM
msadesign said:

A PC in drag? who knew?

December 4, 2006 4:16 AM
Vincent said:

It is funny to see people like this author like to beat down the Windows side. I have two PCs, one Mac and one VAIO, and they are all running okay for me. They all crash before and have problems, and there is no point to say anything is bad as long as you got what you needed and it worked for you. I love VAIO, and be careful, it is Sony who set up the trend first for stylist notebooks. Japanese are still cooler in product designs than the pompous Americans. After VAIO success, Apple follows and treats VAIO as the only real competitors in the market.

December 4, 2006 6:09 PM
Chris said:

Bet the ad was done on a mac!

December 5, 2006 2:37 AM

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