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May 2, 2008

people

Steve Jobs makes TIME 100 list

Posted May. 2, ’08, 5:25 AM PT by Derik DeLong
Category | Apple » People

TIME Magazine A writer for TIME has finally recognized what makes Steve Jobs just so enthralling for the Apple geek crowd. A shrewd business sense? No. Intuitive understanding of what people want? No. It’s all about the clothes.

But don’t let the black mock turtleneck and denim trousers fool you.

We won’t, Barbara Kiviat, we won’t. Really Kiviat has recognized one of the strongest parts of Apple’s business share. Apple markets to profitable segments and caters to their needs rather than simply going after market share. It makes sense and mirrors what I’ve said before.

Apple doesn’t want to cater to the lower end of the computer market. It’s throwing a bone to that market segment with the Mac mini, but they have no interest in spending resources to capture what is essentially a deadbeat group that will only buy a tiny profit piece of hardware and is unlikely to purchase any software to make up for it. “Losing” them to Windows isn’t really a loss. Apple’s profits say so.

[via MacNN]


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