I’m going to make an assumption here that all of you watch TV to some extent and have seen Hewlett Packard’s “hand” advertisements. Celebrities without heads perform CGI magic tricks describing all the things they like to do and how their HP computer enables that. The key component as in any other endorsement type advertising is the fact that those famous people really do use them.
That’s well and good. Most spokespeople follow through (after all, they get the product in question for free). Jay-Z did not. Both he and Beyonce prefer Macs. Look how cute they are together. The two should get signed up for an Apple campaign. I personally though they’d signed Beyonce because of the way she kept going on about wanting to “upgrade me”. Sounds good.
[via Valleywag]
Haha