There’s been a lot of talk about Apple’s blogging policy—or lack thereof. Not long ago, we were all speculating about the Masked Blogger, an occupation that was interesting for perhaps a full five minutes. Anonymity is attention-getting, but it soon becomes boring when you have no idea about the person’s credentials or whether or not they’re even what they purport to be.
That’s what makes nondifferentiable.com so refreshing. Jim Puls is an Apple engineer working on Apple Mail. He says so, right in his blog. No tricks, no hiding, no masks. Of course, being an Apple blogger, there’re restrictions on what he can talk about, but again, he’s upfront about it:
Just like everybody else at Apple, I’ve signed a non-disclosure agreement. You’re welcome to ask me anything you want about juicy unreleased product details and I’ll be happy to respond with a hearty “no comment”.So we won’t get any details on the down low; I’m cool with that. The best thing about Jim’s blog is that it gives me the impression that the people at Apple aren’t simply shielded behind a big gleaming white facade that filters all traffic in and out. They’re people and, better yet, they’re Mac fans:
You’re welcome to report bugs you find in Mail or ask about a feature you really want to see, and I’ll be happy to read your e-mail and promptly not respond. Believe me when I say that I read all of the same Apple-related websites that you do. If Macintouch or Hawk Wings or Macnn or Macworld or TUAW or TAB or any of the rest are reporting something, I guarantee I’m well aware of it.See? He’s one of us, trolling the web for the latest infor—wait, no MacUser? Dude.
[via Hawk Wings]
