Poor Microsoft just can’t catch a break with their advertising. First came the ambitious but misguided Gates / Seinfeld oddities. Now, not even a week after their latest “I’m a PC” ads started airing, it has been discovered that these ads were actually created using a Mac. That’s right: advertisements designed to make the Windows PC look hip and cool used a Mac to achieve this.
Metadata found in the images of the featured PC user on the “I’m a PC” web site revealed that the images were produced on Macs running Adobe Creative Suite 3. At least it wasn’t Final Cut.
Aside from the hilarious irony of this situation, this cannot be good for Window’s image. This news has pretty much undermined the entire campaign effort. Just Google “Microsoft ‘I’m a pc’” and note that most of the results relate to this gaffe.
Sorry Microsoft, but if you wanna hang with the cool kids, you gotta stop trying so hard and just… be cool. Chill out. Chillax. Oh, and maybe develop a decent OS. That helps.
[Via Gizmodo]
With all due respect...the average person doesn't care what platform made what. This is all getting a bit tired and old.
I mean seriously...why do you insist on giving Mac users the world over the d-bag label with this tripe?
"Chillax". Good God man.
...I think he was probably being ironical
It's not that big of a story as most advertising companies and graphics shops use Macs.
And the company who made the spots Crispin Porter + Bogusky are even featured of the Pro Site of Apple Canada.
So guess it didn't take a genius to find out that they used Macintoshs to create the spot.
Maybe not such a big story but still has to be embarrassing for Microsoft. Afterall, Adobe products are available on PC. I think it would be a bigger deal to people (esp. pc users) if a Mac spot were created on a PC because of the supremacy attitudes given by "Mac" in the GetaMac spots.