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October 27, 2006

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Apple regaining ground in higher education

Posted Oct. 27, ’06, 9:02 AM PT by Dan Moren
Category | Apple » News

Apple in educationWe’ve talked in the past about Apple gaining market share in higher education, for example, at Princeton, where 45% of freshmen buying computers through the school were looking at Macs. Now it appears that Apple has got a solid lead in the #2 spot for market share in higher education, according to Student Monitor, a group that tracks college students consumer habits.

A spring 2006 Student Monitor survey of 1,200 full-time four-year undergraduates at 100 campuses found Apple squarely situated as the No. 2 preference among the 19 percent of college students — equivalent to 1.1 million people nationwide — planning to purchase a computer within the next year. Among those students planning to buy a desktop, 41 percent said they planned to buy Dell and 13 percent Apple, with other companies, including Gateway, HP and eMachines, close behind Apple, with 9, 7 and 6 percent of the pie respectively.
Not entirely surprisingly, among those students who said they were planning on buying notebook computers, Apple ranked second at 21%, after Dell with 40%. Third place for notebooks went to HP and Sony with 6% each.

Clearly, there’s a lot of room for Apple to grow, with Dell still dominating the market, but Apple has at least definite advantage over the cut-rate bargain bin PC vendor.

“Dell is pervasive,” Weil said. “Dell is about price. Dell is about convenience, and I certainly wouldn’t want to minimize the image of Dell.”

“But there’s an element that everything that Apple does is cool.”

Sorry, Dell, but you can try consoling yourself by repeating that you’re just “too cool for school.”

[Thanks, Dad]


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