Not surprisingly, the obscure stuff that was otherwise unavailable is doing quite well, much to the surprise of studio execs.
LOS ANGELES (Hollywood Reporter) - Did you hear the one about comedians becoming a hit on Apple’s iTunes?
That’s actually not a joke: MTV Networks has been surprised to discover that low-profile stand-up specials from its Comedy Central channel are outperforming such better-known franchises as MTV’s “Laguna Beach” and Nickelodeon’s “SpongeBob SquarePants” since striking a deal last week to bring 14 different MTVN series to iTunes’ growing roster of TV downloads for video iPods.