It’s number time. Which, on the face of it, may sound a lot like hammer time, but it bears almost no real resemblance. Except for the wearing of hammer pants. We’re going to do something a little different this quarter. Since we had such success last week with our live blog of the Macworld Keynote, we’re going for a repeat performance by providing you with up-to-the-minute news on the Apple Q1 conference call over at Macworld.com.
Of course, as is their way, Apple’s decided to spoil our fun by throwing out the pertinent details in a bland, boring press release. So if you’re just here for the digits, here’s what you need to know. The Q1 results featured revenue of $9.6 beeeeellion dollars, up from “just” $7.1 billion last year. Profits were likewise up, $1.58 billion from $1 billion, and shares (diluted, naturally) came out to $1.76, up from $1.14. Gross margins (ewwww—what, you thought I’d have a new joke about gross margins?) were 34.7%, up from 31.2% in what we like to call the “year-ago quarter” (or YAQ).
Mac sales were pretty sweet, with Apple shipping 2,319,000 units in the quarter, meaning 44% unit growth and 47% revenue growth over the YAQ. iPod sales were no slouch either, with 22,121,000 iPods sold, and the iPhone rings in at a healthy 2,315,000. Once again, Apple’s posting the highest revenue and earnings in their history, and Steve-O is touting a great pipeline in 2008.
Those are the hard, cold facts. Now follow the link below to follow our shocking blow-by-blow account of First Quarter 2008 Earnings.
If any of you have seen "I Am Legend", then you've seen the Spectrum patient monitor that Dr. Neville uses to monitor the vital signs of the "infected" girl.
Anyway, I work for the company that makes those, (Datascope) and let me tell you, if we sell 1,500 a quarter, it's a lot. (Never mind that they go for $15,000 - $20,000 each.)
Anyway, it's hard to grasp the concept of shipping over 2 million Macs and over 22 million iPods. Really, I mean, it boggles the mind!