News, info, and opinion by Mac users, for Mac users.

September 4, 2007

itunes_store

NBC tries to fight back; digs hole deeper

Posted Sep. 4, ’07, 6:28 AM PT by Derik DeLong
Category | iTunes » iTunes Store

NBC When we last left the Peacock Saga (I can feel a long, drawn out series of posts coming on because the way NBC is acting is just too horrible to pass up), Apple called out NBC to a fight in the parking lot… err… issued a press release describing why Apple wasn’t going along with NBC’s demands.

NBC has now shot back with its own statement. The Macalope has a great response as always. Let me give you the executive summary in he-said-she-said format.

NBC says: We never asked to double the wholesale price for our TV shows.

We say: You wanted to get 2.5 times the price.

NBC says: In fact, our negotiations were centered on our request for flexibility in wholesale pricing, including the ability to package shows together in ways that could make our content even more attractive for consumers.

We say: You want to shove more stuff down our throats that we don’t want. We want a la carte. Deal with it.

Finally, as everyone else is doing, allow me to close with a brilliant quote from Michael Gartenberg:

Sometimes I think God put video content guys on the planet to make the music guys look progressive and visionary.


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