Coca-Cola plans to give away 70 million iTunes songs in the U.K. as part of a promotion and will launch a new music website in Europe that is integrated with Apple's iTunes music store, the companies said on Wednesday.
Consumers who buy promotional packs of Coke and Diet Coke in the U.K. will get a special code that can be redeemed for a free song from iTunes. The promotion starts in mid-August and will run for six weeks. There's a limit of five songs redeemed per person.
Coke also plans a promotion in Germany: every hour, for eight weeks, it will give away an iPod and 50 songs from iTunes. Other promotions are lined up to start in other European countries in the coming months.
