News, info, and opinion by Mac users, for Mac users.

July 9, 2007

itunes_store

Be cool and buy the Next Big Thing

Posted Jul. 9, ’07, 5:31 AM PT by Derik DeLong
Category | iTunes » iTunes Store

Next Big Thing We’re all tired of the man telling us what music to like. Instead, by means of discounts on the iTunes Store for albums, Apple gets to be the man telling us what to like. Apple presents the Next Big Thing.

“iTunes has a fine selection of artists who we think have the true grit (or pure luck) it takes to become the next big thing,” reads the introductory information on the Next Big Thing page.

I am glad that Apple isn’t simply discounting what the big sellers are (reinforcing the music establishment). Hopefully whatever means they use to pick these artists isn’t compromised by some other financial influencer (payola anyone?). I’m not terribly adventurous with my music purchases, but perhaps some of you have already found some gems through the new section in the store.


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