While we here in the US enjoy our immense iTunes catalog of 350 TV shows and 500 movies, our friends around the globe aren’t so lucky. Even countries as close as Canada have yet to reap the glories of downloadable 640x480 video (let me tell you, it is sweet).
But a change might be just around the corner. Speaking to the French daily business journal Les Echos (that’s French for “the echoes”), Apple’s vice president of Europe (and handsome devil), Pascal Cagni, said this week that videos would launch in Europe by the end of the year. The brief excerpt I saw suggested that it would take time to reencode the content; perhaps that’s to put it into PAL video format, or maybe it’s to turn them all into black-and-white and add complicated subtext.
Details are sparse, but Cagni also mentioned that Apple would open 70 retail outlets inside larger stores in Europe, and launch the iPhone in Europe during Q4 (confirmed during the Q2 financial conference call earlier this week). We think he’s probably in a position to know—and really, how can you not trust that face?
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By the end of the year? I hate to mention this but Apple launched its Apple TV product in Europe (and the rest of the world) back in March and are they seriously saying that we'll have to (potentially) wait 9 MONTHS for any content to play on it without resorting to illegal ripping of DVDs? For pities sake, it's been almost 2-years since television shows were made available in the US for download and they still haven't managed to achieve this for anywhere else. Let me put it this way, I won't consider an Apple TV until they sort this out.
Muppets...