The Beeb is reporting that despite Apple’s promise to lower iTunes track prices in Britain from 79p (about $1.60) earlier this year, the company has now decided to keep prices where they are as the euro has appreciated against the pound sterling.
BBC: A song costs 79p in the UK and 0.99 euros elsewhere. At the time of Apple’s announcement [in January], that worked out at 74p.
But exchange rate changes since January mean 0.99 euros now equals 79p, meaning no price cut is necessary, Apple said.
We’re still not sure who is more upset: us Yanks, over the fact that one pound is equal to $0.50 (yoinks!) $2; or the Brits, who no doubt after seeing our bargain basement prices, wish they could buy directly from us.
£1 equals $2 actually but yes, US prices are attractive!
You got your conversion rates backward. One pound is worth around $2.