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January 03, 2007

itms

iTunes sales are-what's the opposite of "plummeting?"

Authored by Dan Moren at 7:41 AM
Category | Music » iTMS
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iTunes GraphIt was just last month that the news media seized upon the idea that iTunes Store sales were collapsing like the cultural and moral values of our society. Wiser heads advised that we wait for the holiday season, when the highest volume of purchases usually comes, before we draw any conclusions.

Over Christmas, the iTunes Store was pounded worse than the front line of my high school football team. Most people had trouble getting into the store, and those that did they were met by slow load times and unresponsive service. The store ground to a halt under the weight of all those around the country that had woken up to find a new iPod or an iTunes gift certificate under their Christmas tree.

But somehow they managed to buy music, possibly in record numbers. While Apple is tight-lipped about their sales figures, online service Hitwise, which tracks traffic numbers, reported that iTunes traffic was 413% higher on Christmas Day 2006 than on Christmas Day 2005. Marketshare of visits to iTunes also reputedly increased 1,222% over the previous Monday.

Of course, all this information is based on traffic reports culled from ISPs around the world, so it’s hard to know how much of that translated into actual money for the company. Still, if even a fraction of those people bought music, it’s hard to pin the “collapsing” label on iTunes. Perhaps we’ll hear something in the next quarterly financial results.


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