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July 21, 2006

itms

iTunes Music Store: to rent or not to rent?

Authored by Dan Moren at 10:38 AM
Category | Music » iTMS
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iTunes Music StoreBy now, you’ve no doubt heard the rumors about Apple introducing an iTunes Movie Rental Store at the WWDC in August. It’s certainly an interesting proposition, and one that I’ve advocated taking in the past, especially for Apple’s existing market of selling TV shows.

But not everybody thinks this would be such a wonderful thing. Two of Macworld’s own editorial staff, Jim Dalrymple and Philip Michaels, have faced off on whether or not this would make sense in the grand, Steve Jobsian picture of all things Apple. Jim took the ‘pro’ movie-rental side, while Phil argued against it, and both present reasonable and believable reasons for their stand. The winner? We won’t know until August 7th at the earliest.

One way or another, movies are likely to come to the iTunes store, though people have been speculating that since the first videos appeared last fall. It certainly seems like the logical next step, though there’s always the potential for Steve to surprise us all. iTunes Grocery Store, anybody?


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