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December 18, 2006

itms

CBS Records resurrected for iTunes

Authored by Derik DeLong at 7:41 AM
Category | Music » iTMS
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CBS To make distribution of its television content easier, CBS Corporation is bringing back CBS Records. It will act as the proxy to online outlets such as Apple’s iTunes Store. That’s a smart move for CBS as online distribution is exploding as a new channel and giving it the proper attention will help maximize their sales.

They’ll also use the resurrected company to scout new talent for use in their television programs as well as for standalone sale through both iTunes and their own website. Considering how most companies have dragged their heels on utilizing new distribution channels, perhaps this is a signal that they’re looking forward. Maybe next the movie studios will wise up to the idea that supporting as many media stores on the net as possible will help maximize sales. I’m a little disappointed we still can’t get anything but Disney stuff on iTunes.


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