In a quiet conversation with a rather important contact (who prefers to be known as Stobs or Jeve), we’ve learned that Apple is going to take John C. Dvorak’s advice. Before the iPhone even hits the shelves (or goes straight from storerooms to customers’ hands), it’s going to be rebranded as a Samsung product. Our source says:
I just never thought of it the way John presents it. I got so caught up by the fact that the iPhone is so highly anticipated despite the high price tag. Clearly there’s no way it’ll succeed. I only wish I’d done the same with the iPod. Now everyone calls the Apple Store the iPod store. I just hope I can recoup the two years of R&D money we’ve spent.
In fact, Apple is contemplating the same move with Macs. Dell is already interested in selling the OS, so why not go whole hog and avoid the whole competitive PC hardware market? The negotiations for the deal have gone on longer than Apple expected, which is why the company hasn’t announced any new Macs in months and months. The sale is expected to be completed in the next couple weeks, just in time for Apple’s event at NAB.
Apple’s whole line will be going all black. The move will be followed a year later by the sale of its software division to Microsoft and a year after that the iPod brand will be sold Creative. Apple’s new business model will be creating cool new products and then selling them to others for actual sale.
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