It was announced yesterday that Business 2.0, a magazine that this writer can count amongst its alumni, is shutting its doors. This issue will be its last.
While B2 hasn’t done so well in print, this year it aggressively pursued a blog network, including the Apple 2.0 blog in February, which was a welcome addition to the Mac/Apple blogosphere. Apple 2.0 is/was penned by Philip Elmer-DeWitt, a newcomer to B2, but a longtime veteran at B2’s sister pub, a little rag called Time.
The AP is reporting that some of B2’s staff, including editor-in-chief Josh Quittner, were offered posts at Fortune — an offer that we’re assuming extends to Mr. Elmer-DeWitt as well.
Here’s to hoping that Apple 2.0 just changes URL.
Philip emailed me to say: “Fortune says they want me to keep blogging for their site. Whether its name changes hasn’t been determined.”
