Okay! No more distractions. Tonight’s the night: I’m serious this time.
“A cellphone designed by Apple.”
Nothin’.
“An Apple phone…with iPod styling and simplicity.”
Mmm… no.
“Imagine an iPod…only instead of sharing media with your desktop it can share it with the world.”
…
No, I still can’t get excited about it. And I was really, really trying that time, too.
I don’t know why I’m having so much trouble with this. Perhaps my endocrine system can’t produce a certain critical enzyme or something. I think “iPod + Phone” and my immediate response is always the same: I get a crystal-clear mental image of being in a dicey parking lot late at night with a car that won’t start. And I can’t call for help on my iPod Phone, because on my flight home I listened to all six hours and seventeen minutes of Robert Evans reading The Kid Stays In The Picture, which drained the batteries right to the floor.
Look, why is it so important to have a music player and a cellphone in one package, anyway? I’m a lazy, lazy man; if I expended any less energy over the course of a given day, I’d be operating my PowerBook via one of those puffer tubes that quadriplegics use. And yet, when I leave the house for the day and I scoop my phone and my iPod from their charging stations, I’m not the least bit intimidated by the prospect of lugging a whole additional 4.8 ounces of hardware with me. I mean, I carry more weight than that with me in my wallet, in the form of useless receipts and foreign currency.
But I need to keep working on this. Everybody else is really excited about the idea, despite any sort of official announcement from Apple. A survey of news and rumors sites this past week reveals yet another industry analyst who’s recommending Apple stock, based solely on buzz for this nonexistent product. And there’s some mysterious reports floating around from members of focus groups. They were shown a half-dozen product mockups and then quizzed on their reactions. Apparently, the devices looked suspiciously like the illustrations seen in patent filings for a gadget that Apple describes as “hand-held electronic device with multiple touch sensing devices.”
(Which seems like a disappointingly Vulcan name for an Apple product. Wait, does it collapse down into a cute acronym? Let’s see…”Hhedwmtsd.” Hmm. Does Apple still have a manufacturing plant in Wales?)
Well, I suppose I have plenty of time to crank up my enthusiasm. And it’s not as though I’m totally against the concept of Super-Wizzo Phones, either. This summer, I bought myself a new Smartphone. I’m now filled with an appreciation for the fundamental ginchiness of a phone that can do more than just order pizza, and an understanding of how important it is for Apple to get into this marketplace. Microsoft seems determined to not make any dents in the iPod’s market share (read the specs for their new Zune player if you don’t believe me) but if the role of smartphones keeps growing…they might not have to.
I don’t know who it was that Microsoft either hired or fired a couple of years ago. All I know is that the Windows Mobile OS that was once so utterly confusing, disposable, and laughable has now become my favorite mobile OS. The Smartphone edition — designed for phones without touchscreens — is precisely what I’ve been looking for in a phone OS. The OS is powerful and flexible enough to run just about any category of software and the user interface is very, very effective…if uninspired.
Most importantly, I’m a guy who needs a phone to be a freakin’ phone. My HTC Smartflip has the thin style and compact size of a conventional flip phone, not a veal chop, and I can dial a ten-digit number straight away without having to first convince the damned thing that placing phone calls is actually well within its design mandate.
After three months of carrying around the Smartflip and making it my own, I’ve stopped thinking of it as a phone and started thinking of it more along the lines of a Tricorder.
On Star Trek, those little handset devices did pretty much whatever the plot demanded that they do at any given moment. They communicated with the ship. They collected information. They played video. I’m fairly certain that at some point, its polarity was reversed to create a counter-Newtonian feedback carrier to interrupt the harmonics of an energy barrier. “When in doubt, flip open the screen and press the big orange ‘DXM’ button,” it says on Page Nine of the Starfleet trainee handbook.
And modern phones can have that same role. I need a bandolier to carry all of my pocket electronics: I have my iPod, camera, PDA, GPS, USB flash drive, PSP, and a voice recorder. But as neat as all of that gear is, my phone is the only electronic device that I always carry with me no matter where I’m going or what I’m expecting. I can’t write a whole column with my Smartphone as I could on my PDA, but it works as a decent note-taker and document reader. I can send and receive mail, post photos to my Flickr blog, read hundreds of news sites through its Internet connection and Bloglines Mobile, use its 2-gigabytes of MicroSD flash storage as a portable drive via Bluetooth, and at the moment I’ve got about 200 songs and five episodes of “The Simpsons” on the thing.
True, my phone doesn’t do any one of these things perfectly, but that’s not the point: it does anything and it does it all just well enough to make the device nigh-essential.
You want to truly get excited about the possibilities of an Apple iPod phone? Here’s how: stop being so unimaginative. Stop picturing an iPod with a keypad and a set of GSM radios slapped inside. The first iPod was an immediate sensation because Apple carefully considered the implications of adding a hard drive to a music player. Apple realized that having enough room for a thousand songs fundamentally changed what sort of device it was, and how users would have to interact with it.
So what are the implications of adding voice and wireless data to a handheld 30-gigabyte device that plays and displays content synced from a desktop? I don’t really know, and I’ll be desperately disappointed if Apple releases something that I can truly understand with just a photo and a one-sentence pitch. Remember that “a digital music player” doesn’t really describe what an iPod truly is; it’s more like “a generic electronic wrapper for files”. The difference between the two is the difference between the iPod’s market share and its next closest competitor’s (currently 64 percentage points).
In the meantime, how about this one: An Apple TV commercial in which Jessica Alba, Keira Knightley and a few others are having a slumber party. Uma Thurman uses the new Apple device to phone Salma Hayek and warn her that if she doesn’t arrive in thirty minutes, they’re going to start the pillow fight without her.
There we go…finally, I can’t wait for this thing to ship!
[Republished from Macworld UK Expo 2006 issue.]
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Comments
Andy, please reconsider your persistence in having two devices. The very best reason for a combined iPod and Apple phone is that you have to smash only ONE item when you're upset!
Posted by: Oh Blah Dee Blah Dah | December 6, 2006 1:02 PM
I just want a phone that plays well with my Mac. If it is extraordinary, all the better.
I do like a camera and an MP3 Player, but I assume that if I want great pix, I'll bring a dedicated camera.
I just want my computer in my pocket.
Posted by: Kevin Lee Allen | December 6, 2006 1:28 PM
I don't want an iPod phone. I do, however, want a phone made by Apple. I have yet to use a phone that hasn't irritated me when I try to perform the most basic function. I want a phone that "just works". I believe that Apple are the company to provide that
Posted by: David | December 6, 2006 1:29 PM
I second Kevin.
My bet is that Apple will produce SLEEK phone with MP3 player capabilities, reasonably good camera and seamless computer sync.
That's it. That's what I am willing to pay $299 for.
Posted by: Jan Korbel | December 6, 2006 2:09 PM
If Apple wants to stay on a par with its own tradition, since it introduced with the Macintosh a more human way of interacting with a computer, the "iPhone" should be a very peculiar cellular phone, e.g:
- it should discourage overusing and preserve the mental health of the proprietor by cutting overlong calls
- it should sense when its user is in a place where a call might disturb the surrounding people and answer calls silently, advising the callers to retry later, or, better, to forgo the call altogether.
You may say I hold a grudge against cellular phones, and you're right, perhaps, but you must consider that I happen to live in Italy, where those f... contraptions are so pervasive that you cannot stay a minute without being disturbed by them, even in a concert hall or in a church. I fear some day I'll get smashed to smithereens by some moron driving a SUV, who, while already holding a cellular phone to his/her ear with a hand and conversing animately, will move his/her remaining hand from the wheel to fetch another phone and answer a further call.
Posted by: spiderbat | December 6, 2006 2:45 PM
Has anyone considered that this forthcoming iPod "plus" device may be as much a software update as a hardware update? Could it not be geared less toward phone features (competing in a highly saturated market) and more towards incorporating iTunes (and the ability to purchase songs anywhere at any time) in the handheld device? That would go light years toward further cementing the iPod in users' minds as the gold standard in audio devices and does nothing to muddy the waters over how to define what the device is or what its uses are.
Posted by: CGC | December 6, 2006 3:00 PM
I already have an iPod. That's not why I would buy an iPhone. I would buy one because companies like Sprint hamstring the Bluetooth capabilities so you will have to pay them to do what you want to do. All I want to do is move my contacts and calender to-do's from my Mac to my phone. I don't want to enter info on my phone. I would rather do so on a keyboard, not a keypad. That's what would be so great about an iPhone.
Posted by: Kevin Hendricks | December 6, 2006 3:46 PM
The newest rumor about the iPhone (from Kevin Rose) was that it would have separate batteries for the MP3 portion and the phone portion, so that the scenario in the article of draining your phone by listening to music would never happen.
Posted by: Average Yeo | December 6, 2006 4:55 PM
I second what David said - An "Apple Phone" would just make cellphones into a beautiful non-painful experience... But, seeing as the majority of the pain is caused by CARRIERS, I can't help but think that the most "Apple" way to do a phone would be to sell an affordable unlocked-on-all-services phone - GSM, CDMA, you name it. If I could buy a reasonably cheap phone that runs on Sprint when I'm in the Bay Area, but doesn't suddenly die when I go to France, that would be worth a lot. And, you know, throw an iPod in there eventually, and more features, etc... But just make "cell phones" as easy and painless as music players. Please!
Posted by: deanypop | December 7, 2006 2:30 AM
Like most of the posts, I am anxious to see how Apple "interprets" the phone. What kind of "experience" apple will create for using the phone.
As the previous poster stated, the one feature we "think we know" about the iPhone is dual batteries, which interestingly enough fixes the first frustration expressed by Andy!
As a total music geek for life, I would expect my buying cycle to be shorter for a music player than a phone. Having both in the same unit might look like wasted expense to me, but I don't know and won't know until I feel what Apple has.
I have a Treo 650 that I just got 3 months ago. I absolutely love having my entire contact database in it and synched. And that alone makes it a must-have that I avoided for several years. However, the web-experience on this phone is attrocious. If I want directions to my friends house or want to see tonights movie schedule, it's easier and more reliabel to roll the window down and ask the next homeless person I pass.
So, I'm anxious to see Apple's take on the phone and the role it should play.
Jim
Posted by: heyjp | December 7, 2006 12:51 PM
I see the iPod + phone move as a defensive one against Nokia.
With their recent additions of high capacity storage, decent music playing & desktop software, AND the purchase of a music supplier (Loudeye), it's unquestionably clear that Nokia has its sights on the portable music market.
Now, a cellphone is a device almost everyone gives priority over all other devices if they are limited in belt, pocket or purse space. In the modern world, the phone is central to all but the most determined luddite's life.
So, if an evolved phone can soon do what an iPod does, and doesn't require you to make extra carrying space for it, why carry an iPod at all?
I think this is a case where convergence is inevitable. In the past, convergence of various devices has failed because each device has ended up being the worst of its class, eg, cellphones with murky, poor quality cameras.
However, with companies that have a track record of design excellence such as Nokia entering the fray, and a commitment to making the portable music experience work as well as as on a dedicated device, Apple has to be in this market or it could see its brand advantage rapidly diminish.
Currently, "iPod" is synonymous with portable music, and Apple can use it to enter the phone market on its terms: "this iPod can also do what a phone does - so leave your old phone behind, your iPod is all you need!"
If it didn't do it now, then soon this would become Nokia's message: "this phone can do what your iPod did, so leave your iPod behind if you had one, and if you didn't, you no longer need to buy an iPod..."
Not a good situation for Apple.
So, the time for iPod + phone is now, while it's the iPod which is still playing the tunes rather than the phone.
Posted by: Reg | December 7, 2006 4:40 PM
I have never met a cell phone I like since the sony I had from around 1998. That was a phone that made phone calls, with clear sound. If Apple can do that, and make it sync as seemlessly with iCal, Address Book, and iphoto as it does with iTunes...well, then I'll buy one. And it will be my first iPod. Perhaps you should think of people like me who love my macintosh, hate my phone, and have no need or desire for an ipod. If the phone is good, I'll buy it, and maybe I'll listen to music on it once in awhile.
Having said that, I think the real key to all this, if they make a smart phone, is safari lite, and full on ichat--the leopard version. Various forms of chat, including video and text messaging, remote control of your computer--and the same thing on iTV--and wait for it--its the remote control for the iTV if you want it to be. I think they'll bundle ichat with the iTunes.
But the first phone, dear Steve, just make it a phone that makes calls and syncs with my mac.
Posted by: Jack | December 7, 2006 10:41 PM
iPod is for connecting you with media you enjoy
iPhone is for connecting you with information you need
I have been hoping that was how Apple saw it. To apply their skills toward building the definitive phone, no one has accomplished that yet.
GPS, Google, iChat, device connection, camera, gathering, sharing. I would suppose it's the phone they are re-thinking, not the iPod. And I do hope that is what they are thinking. I have hated every cell phone I have ever had. I had the original shoe size Motorola when it first came out.
Think of all the possible uses for; voice, data, GPS, capture, network, and device communication combined with partners (say Apple and Google) that have a clue. Eighty percent share of the cell phone market is my guess.
That is the device and platform I want them to make. They could be doing that.
Posted by: jsims
|
December 7, 2006 10:47 PM
I second what David said - An "Apple Phone" would just make cellphones into a beautiful non-painful experience... But, seeing as the majority of the pain is caused by CARRIERS, I can't help but think that the most "Apple" way to do a phone would be to sell an affordable unlocked-on-all-services phone - GSM, CDMA, you name it. If I could buy a reasonably cheap phone that runs on Sprint when I'm in the Bay Area, but doesn't suddenly die when I go to France, that would be worth a lot. And, you know, throw an iPod in there eventually, and more features, etc... But just make "cell phones" as easy and painless as music players. Please!
Posted by: deanypop | December 7, 2006 10:49 PM
Andy, if you could somehow pull some strings to get Ellen Rocche invited to that slumber party I'll buy three iPhones day one.
I agree completely with the idea that to get excited we need to apply some imagination to the idea. That must be part of why Apple has delayed the project so long. To get it different. Hope so at least.
Finally, the idea behind two batteries seems fine, but it might be a non starter. My W810i has one battery and lasts a full day, all the time playing MP3's or the radio, taking 2mp photos and/or movies, checking and sending email and text, web browsing, calling, bluetoothing, etc, etc.
Posted by: matthew | December 8, 2006 2:27 PM
I'm not excited by an iPod phone, fro two reasons.
First... the same reason that I'm not excited by a PDA phone, or a camera phone, because every bit of stuff you put in a phone... even if it's just a ginchy low-res CCD and inadequate lens... takes up space that I could use for a bigger battery. I've done that, got the dead PDA/cellphone/camera and that wasn't even an MP3 player as well.
TWO batteries? That means the cellphone battery is even smaller, and you have to charge it every day... god forbid you forget to plug it in overnight... instead of every other day. Five years ago, my cellphone had a black and white screen that only displayed phone numbers, but I could take it on a long weekend trip and leave my charger at home and STILL call my wife on the way home. Now the best I've managed has two screens, a Java interpreter, three instant message systems, and when I lost my car charger I had to buy another one or the battery wouldn't have lasted through an overnight business trip.
Given my experience with my Macbook Pro, an Apple phone will need to be charged twice a day... but the car charger will be so cool looking you won't care.
That brings me to the second reason. Apple's supposed good design. Hello, folks, one button mice? Passive-aggressive tricks with capacitance sensors to keep from adding a second button? An MP3 player that you have to *look at* to be sure you're changing the volume and not switching a playlist or jumping to the next track? Apple's great at looking good, but their design chops are strictly Andy Warhol... not Buckminster Fuller.
Posted by: Peter da Silva | December 12, 2006 9:30 AM