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July 2, 2008

humor

Iconfactory deserves Apple Design Award Design Award

Posted Jul. 2, ’08, 8:35 AM PT by Dan Moren
Category | Apple » Humor

Faux ADAWinning an Apple Design Award is a prestigious achievement for any Mac developer. I mean, it’s more than just a cube that lights up—it’s a symbol of excellence. And a cube that lights up. Still, how prestigious can it really be—I mean they give out a bunch of them every year, right? A real award would be unique.

I keep telling myself that was the rationale behind this project by the Iconfactory. The icon design/software development house took home an ADA this year for the forthcoming iPhone version of Twitterrific. The team’s chief software engineer, Craig Hockenberry, is based in Laguna Beach (no…not the television show), but he sent the award back to the team’s HQ in Greensboro, North Carolina so they could all enjoy it.

Of course, when they sent it back to Craig, he might have noticed something funny about the award. Like, how it seemed to be made out of duct tape. And inscribed with the words “Honoring Outstanding Design and Stuff.” But hey, at least the Apple logo still lit up.

That’s okay: if there’s one thing we know Craig stands for, it’s revenge. Oh, and really slick programming. But mostly revenge. Watch out, guys.


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