September 10, 2007
Gaming Google Adwords for teh funny
Posted Sep. 10, ’07, 5:17 AM PT by Derik DeLong
Category | Apple » Humor
You may have noticed that a few blogs, like Gizmodo and TUAW, pointing to a Google Adwords ad that seemed to be from Apple gloating over early adopters of the iPhone. The ad read:
Congrats, Late Adopters
iPhone drops $200. Now you get all
the iPhone for 2/3 the price.
store.apple.com/
Problem was, it wasn’t actually from Apple. It was from Didn’t You Hear…. Just for a few giggles, he placed the ad.
I set up the ad so that it would only display when a user searched for “iphone price drop” (the search string from the original story that I had written about), capped the ad to $20 per day, put in $.05 per click, figured that it would get a few views from people who wanted to see the Nokia ad for themselves, and left for work.
Boy was I wrong.
He caused quite an uproar and all for less than $20. For the record, I would have found it hilarious even if Apple had placed the ad. Schadenfreude my friends, Schadenfreude.
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Schadenfreude, indeed. Too bad it's not an admirable characteristic. I don't own an iPhone and, unless they come to my provider, never will, but publicly and repeatedly enjoying a situation that caused other people (justifiably or unjustifiably) angst seems to me to be in poor taste.