Conan spent some time playing with Photobooth. Hilarity naturally ensued. The clip brought something to mind that Apple has ignored too long. Apple could easily crush Windows based competition for college students by regearing their marketing strategy to emphasize Photobooth. You can tell students about the lack of downtime due to malware, explain how iLife will help them put together projects for classes, or even show them how pretty Macs are. None of that matters.
What Apple needs to do is get students to wait until after they’ve had their first encounter with intoxicating drinks and they spend 4 hours in the middle of the night blowing their own minds playing with their friends Mac. And for worried parents, there’s photographic evidence that their offspring isn’t off being promiscuous. It’s a win for everybody.
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