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September 12, 2007

humor

Apple uses Shuffle to determine ‘Top Ringtones’

Posted Sep. 12, ’07, 2:55 PM PT by Dan Pourhadi
Category | Apple » Humor

Top RingtonesApple today added a “Top Ringtones” section to the iTunes Store, seemingly displaying the most-frequently purchased songs iPhone users convert to ringtones.

But the section uses an all-new algorithm to determine the list, said Apple Senior VP of Worldwide Marketing Phil Schiller, in an exclusive interview with me, Dan Pourhadi, a no-name newbie at MacUser, not even Macworld itself, which didn’t even cover the majorly awesome news.

So how does iTunes determine which songs make the cut?

“It’s on Shuffle,” boasted Schiller.

When asked why, the veep waved his hand dismissingly. “The iTunes ringtone feature is great. Everyone loves it.”

When asked why again, Schiller gave a more direct answer.

“OK. No one can get them to work. So we just added a bunch of songs to the Store library’s Party Shuffle and the first 100 get added to the list.

“Hey, look at it this way: the record labels aren’t stealing more money from you. That’s a good thing. You should be thanking us for this crappy feature.”

John Moltz, Editor-in-Chief of CrazyAppleRumorsSite, a popular Mac rumor blog, praised Apple for its genius. “What the hell?!” he growled.

“Lay off my beat man!”


3 Comments

not FSJ said:

inside joke? Or, trying to predict what FSJ is thinking?

Not sure I get it... maybe if it were 4-1.

It appears CARS is trying to get in on the act, too, with their "Woz is dead" bit. Maybe leave the comedy to ThinkSecret, Bokay?

fletcher Author Profile Page said:

I've found the whole ringtone thing a bit underwhelming.

I bought New Order's "Blue Monday" as a ring tone for my RAZR. The version I got sounded like the beginning of the song, but was tweaked a little to make a better ring tone.

I can get "Blue Monday" on iTunes and change it into my own ring tone, but it's just the song and it doesn't sound as good as the ringtone from my RAZR.

I'd rather see a collection of professionally produced ringtones on iTunes than the ability to convert any song.

Daniel Author Profile Page said:

Welcome to the team. I thought you were Dan Moren in disguise until I checked the list of bloggers. Look forward to reading more of your stuff.

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