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Mysterious Event II: Apple Goes UK

Posted by Dan Pourhadi | Thursday, September 13, 2007 3:28 PM PT

mumnotword1.jpgMan, it feels like just last week when Steve Jobs took the stage of Moscone West and announced a whole new line-up of iPods, bringing joy to the hearts of many. I’ll never forget that day; it was like the moon landing, or when Britney Spears shaved her head.

What? It was last week? Oh, well then what’s up with this other media event, oddly headlined with “Mum is no longer the word” (and even oddlier located at an Apple Store), scheduled for next week in the UK? Did they feel left out when all the cool stuff was announced across the pond? Or is Apple’s obsession with media dominance finally starting to go a little overboard? Maybe it’s developed some sort of media event OCD.

Or, perhaps, they’re going to announce the iPhone’s availability in Europe?

Pfft, no way. It totally has something to do with The Beatles. Or mothers.

We’ll see.

Comments (9)

Expression: "mum is the word". Mum isn't synonymous with mother in this case, rather the mmmmm noise you get when you talk with your mouth shut.

Hagstrom
September 13, 2007
11:20 PM PT

@ Hangstrom -- I get that. Considering the venue of the event, I used it as a pun. It was a simple joke.

Dan Pourhadi
September 13, 2007
11:30 PM PT

Sorry chaps, as a Brit I have to tell you "Mum is the word" means to keep something secret.

A Brit
September 14, 2007
12:40 AM PT

@ A Brit -- Yeah, we know: it means the same thing in the States.

Anonymous
September 14, 2007
12:44 AM PT

Man... you people are so uptight. I got the joke. Brits: breathe in, breathe out.

What? are you going to tell your Mum? get it? mum?... oh never mind!

Moe Author Profile Page
September 14, 2007
12:24 PM PT

Is 'oddlier' a word? If it isn't it should be:)

lee Patterson
September 14, 2007
3:08 PM PT

@ lee Patterson -- No, it is not. But sometimes you must take the English language into your own hands...and make stuff up.

Dan Pourhadi
September 14, 2007
3:17 PM PT

Looks like O2 are readying their website for the iPhone, see http://shop.o2.co.uk/phones/apple

snave
September 16, 2007
1:29 AM PT

@snave:

http://shop.o2.co.uk/phones/ridiculous :D :D :D

Pudi
September 17, 2007
1:37 PM PT

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