January 28, 2008
HOW TO: Give a good presentation (Steve Jobs keynote style)
Posted Jan. 28, ’08, 7:05 AM PT by Derik DeLong
Category | Apple » Events
Business Week has a guide to giving a presentation like Steve Jobs would. Of all the people to emulate, Steve Jobs is up there. The guide is a let down in several ways though. Here’s the executive summary.
- Set the theme.
- Demonstrate enthusiasm.
- Provide an outline.
- Make numbers meaningful.
- Try for an unforgettable moment.
- Create visual slides.
- Give ‘em a show.
- Don’t sweat the small stuff.
- Sell the benefit.
- Rehearse, rehearse, rehearse.
How did he take something so exciting and make it so boring? For number 8, he mentioned the Flickr faux pas. His argument is that he handles mistakes like a pro. I can think of one person that had to catch a digital camera that says otherwise.
The big failing in the list though: lack of turtleneck recommendation. Sorry BW, you fail. Try again.
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What is the reference to the digital camera?
@jackfrost: There was one keynote where, after a digital camera failed to work during a demo, Steve chucked it off the stage with superhuman force, killing half a dozen people in the process.
Okay, maybe it was more of an underhand toss, but it's legendary. It's included in this video of keynote bloopers.
BusinessWeek ran an article nearly identical to this about a year ago.
Business Week would just be better off directing people to presentationzen.com.
I'm currently downloading a ALL the keynotes ever released right from the first introduction of Macintosh. I'm sure I'll catch the camera incident...:)
@Goobimama:
Or you could just watch the video of Steve Jobs' keynote bloopers...
http://www.youtube.com/watch?v=AnVUvW42CUA