September 5, 2007
Another Apple event, another set of rumors
Posted Sep. 5, ’07, 7:29 AM PT by Derik DeLong
Category | Apple » Events
I’m being generous about having a new set of rumors for each Apple event. While it’s a new set, it’s really the recycling of unfulfilled rumors with a mix of new ones (to replace the ones that actually get fulfilled). Considering the recent Mac-focused event and the iPod ad silhouette on the invitation, it’s a safe bet that today’s Apple event won’t have the mythical mini Mac Pro or mini MacBook Pro (as much as the latter is a wonderful idea).
That leaves iPods and related services like the iTunes Store. We have the obvious predictions like the phoneless, hard drive based next generation iPod (which I would be very excited for) and the Beatles coming to iTunes.
Quick aside: I probably spend far too much time paying attention to technology news, but I got real tired of everyone and their brother repeating the conclusion that the inclusion of the phrase “And the beat goes on.” in the invitation means the Beatles are finally coming to iTunes. It’s obvious. Stop beating it to death. Even if it’s true, it’s a boring rumor. Think about it. Yawnsies.
Then there’s the ugly fat iPod nano rumor. I love this one because it shows how easily rumor sites can be manipulated. By claiming the original pictures as Apple’s property, the company’s lawyers got every rumor site to proclaim the rumor “confirmed”. They were all far too busy patting themselves on the back for their cleverness that they couldn’t be bothered to give Apple legal even a bit of credit.
Anyway, it’ll all shake out tomorrow. My money is on a “Yellow Submarine” iPod with Beatles music already on it.
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Thank you for finally saying what a lot of us have been thinking for so long. It'd be nice if some of these rumor sites were called out on their cock and bull.