News, info, and opinion by Mac users, for Mac users.

July 31, 2006

business

The Perfect Storm

Posted Jul. 31, ’06, 6:41 AM PT by Derik DeLong
Category | Business

David Morgenstern David Morgenstern of eWeek is predicting a “perfect storm” of Apple sales. In particular, he’s noting that because Macs can now run Windows, the Wintel base can feel safer when buying a Mac. It’s also changed the public perception.

With Vista missing the holiday and back-to-school seasons, many customers are buying Macs. A family in my neighborhood has been all PC since the PC XT. But the eldest son is going off to college and says he wants a Mac. It’s the vanguard of a new generation gap. He’s never owned a Mac but he’s gotta have one—a good sign for Apple.

Microsoft is helping the situation with repeated delays. I’m guessing the marketing tagline will end being “Wait for it.” He’s also betting on added security and improved digital media handling keeping new Mac users in Mac OS X, using Windows less and less.

Finally, he points out the fact that commodity PC manufacturers focus on the low end of the market while Apple focuses on performance at a higher cost. That’s the market to be in. The low margin game is a loser. The real money is in users that seek real performance.

[via Slashdot]


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