News, info, and opinion by Mac users, for Mac users.

July 26, 2007

business

The Mac daddy of all sales records

Posted Jul. 26, ’07, 10:15 AM PT by Dan Moren
Category | Business

Happy MacYesterday’s Q3 financials showed it to be yet another in the long line of outstanding quarters for Apple, but they brought something else along for the ride: good news for the Mac. No, Oppenheimer and Cook didn’t spill the details on the new product lines—word is Steve Jobs has their memory selectively altered before they confront the press or analysts. When they say “We can’t discuss that,” they really can’t discuss it.

But there was good news nonetheless: Apple sold a record number of Macs last quarter, to the tune of 1.76 million, 64% of them notebooks. That’s a heck of a lot of MacBooks, which, if nothing else, explains why I see so many of them around (in fact, the person opposite me in the cafe as I write this is working away on a white MacBook). The educational market and professional desktops saw upticks as well; it was a no-segment-left-behind quarter.

And keep in mind, that’s without any major Mac revisions since the Intel switch. Oppenheimer hinted at a forthcoming “product transition;” whether that’s for the iPod or the Mac, it’s impossible to say at this juncture, but I feel confident that it’s a good time to be a Mac user. And hopefully in the not too distant futures, we’ll be talkin’ up new Mac models.


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