News, info, and opinion by Mac users, for Mac users.

June 8, 2007

business

So if Apple paints the iPhone pink, then I’ll want to buy one too?

Posted Jun. 8, ’07, 11:30 AM PT by Kate Marshall
Category | Business

Blue%20iBook.jpgIs the only way to get women interested in the iPhone (or any electronic device) to make it pink? Not anymore, according to The New York Times. First off, I would like to point out that the computer pictured with Nancy Duarte looks a lot more like a MacBook Pro or larger PowerBook.

Moving on: It seems that technology makers are realizing that if you want to attract female buyers in significant numbers, you need to do more than just break out the pink paint and glitter. Ease-of-use is a big factor, although I’d be surprised to meet anyone, male or female, who consciously thinks, “Gee! I want to buy the most confusing, user-unfriendly, electronic available today! Where’s that Best Buy ad?”

What I found interesting was this tidbit:


Combo TV-DVD players, which usually cost $800 to $1,000, are equipped with auto wake, permitting users to turn the television on by simply slipping a DVD into it. Knowing that one does not have to fumble with a multi-button remote control becomes a subtle signal to buy.
To me, an “auto wake” DVD player sounds like a perfect solution for anyone who deals with children a lot. Tykes are impatient enough when it comes to their DVDs—let’s at least turn the TV on before we start worrying about the multi-button remote control and whether its presence confuses little ol’ me.

Also, let’s not forget that just making something pink doesn’t automatically make it any cooler or more desirable. That pink Zune is still ugly, in my opinion.

[Via MacSurfer]


5 Comments

Paul said:

Oops, I have one of those Easy Chargers. I didn't realize it was only for women.

June 8, 2007 1:21 PM
michaelant said:

why do women like pink, anyway?

June 8, 2007 7:07 PM
Kate Marshall Author Profile Page said:

@michaelant: Well, I certainly can't speak for ALL women-- in fact, I can hardly speak for myself sometimes as to what I like and don't like. But pink as a color goes well with many things. Except that Zune.

June 8, 2007 7:38 PM
Kate Marshall Author Profile Page said:

@Paul: I think you'll be allowed to keep yours-- I won't tell.

June 8, 2007 7:40 PM
ryan said:

Personally, I think women like pink because it's marketed as the color of love and femininity. call my cynical...

June 9, 2007 8:34 AM

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