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June 25, 2008

business

Report says Apple could be greener still

Posted Jun. 25, ’08, 8:05 AM PT by Dan Moren
Category | Business

greenpeacerating.jpgIt’s time once again for our favorite quadrannual event: the latest Greenpeace environmental scorecard for the tech industry. Cast your mind back, if you will, to a happier, more innocent time: March of this year. Apple had scored a 6.7 on Greenpeace’s scale, putting them in 9th place amongst the 18 electronics companies ranked.

Unfortunately, these latest standings show them dropping to 11th place, with a score of 4.1. They’re not alone, however: all the companies in the ranking have taken a rather substantial hit, due to the fact that the scorecard now incorporates categories for energy efficiency, both in their products and in their production lines. While Apple does well in the former category, they provide little information about environmental concerns in manufacturing.

Their position at 11th place means they’re near the middle of the pack, though they could stand to gain a few points. For the most part, it’s a pretty tight race, however, as most of the PC manufacturers are grouped in that 4 to 5 point range.

In other environmental news—or, more specifically, the lack thereof—we still haven’t heard an update from Steve Jobs on the state of Apple’s practices. What gives, Steve-o? You promised annual updates last May, and we haven’t heard a peep out of you. I know the iPhone 3G is pretty cool, but if you could put it down for just a second, we’d appreciate it.


2 Comments

Kent said:

When will you all get it. Don't buy new stuff, just use the old. Then, the old won't be in the landfills. Everytime the green people get involved, they cause more problems than they solve. I provide a list: catalytic converters, fluorescent lights, Freon--- it goes on and will until they are not listened to anymore. The solution is to make upgradable and longer working equipment. Oh and don't ever think of passing gas - you may be called a cow.

June 25, 2008 3:35 PM
RecycledHuman said:

How about Bio-Degradable Mac?

Your Mac slowly decomposes and disappears eventually, turning into dust.

Then you magically get a spam Email from Apple reminding you buy another $2000+ new Mac!

June 26, 2008 10:21 AM

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