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November 26, 2007

business

Fortune interviews Joswiak on everything but his name

Posted Nov. 26, ’07, 2:16 PM PT by Dan Pourhadi
Category | Business

wire_jos.jpgGreg Joswiak is Apple’s iPod and iPhone marketing guy (and probably some mutant spawn of Steve Jobs and Steve Wozniak), and has been an undeniable contributor to Apple’s current product success — on both the Mac and iPod fronts. And Fortune recently had an opportunity to speak with the coincidentally-named Apple exec to pick his brain about the many Questions of Life, like: how is selling Macs different from selling iPods and iPhones?; how do you feel about the future of the tech industry?; whatchya gonna do with that iPhone SDK?; how does the Asian market look?; and seriously, dude, what’s up with that wicked name?

OK, they didn’t ask that last one. But they did get in a lot of good questions, and, surprisingly for a marketing guy, Joswiak gave some pretty interesting answers. Example: he discussed the “speeds and feeds” vs. “feels and sounds” marketing approach with iPods; Apple’s growing Asian and European presence; and Apple’s plenty-of-room-to-grow iPod market share around the world.

(Not surprisingly, he also dodged some questions, like the ‘is Apple losing focus on the music with the iPod touch and iPhone?’ thing that I tend wonder about too.)

All in all, great interview that I couldn’t in any way reproduce here without losing something in the process (like Joswiak’s obvious hidden-agenda to push focus to the iPhone SDK as much as he can). Check out the full interview for all the marketing munchies.*

(*Yeah, I know: doesn’t make sense. I can only do so much with alliteration.)

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