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September 15, 2008

business

Economy down, Apple up

Posted Sep. 15, ’08, 5:57 PM PT by David Dahlquist
Category | Business

Consumer electronics spending.jpgThe economy may be in the pits for most industries, but surprisingly—or not—Apple is still going strong. A recent ChangeWave survey shows that while the current economic slump has brought consumer electronic spending down, Apple is doing better than ever. This is especially interesting, given Apple’s reputation as a pricey, high-end brand.

Despite significant downward trends in spending on electronics, including computers, Apple is still posting gains with consumers. In an online spending habits poll, eight percent of respondents expected to spend more at the Apple Store, out-doing Amazon.com and other online electronics retailers.

Not surprisingly, the ChangeWave survey notes a significant halo effect from Apple’s extremely popular iPhone 3G. ChangeWave’s Paul Carton writes that “a total of 17 percent say they’re now more likely to buy an Apple laptop or desktop in the future because of the 3G iPhone; only 1 percent said less likely.”

This is great news for Apple, as it looks set to outperform the rest of the computer industry. And the new MacBooks haven’t even come out yet!

[Via ars technica]


1 Comments

madretic70 said:

I just don't understand the market. If Apple is up, how come Apple stocks are sliding down each day?

September 15, 2008 6:11 PM

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