December 26, 2006
Computer purchasing trends: 2007 looks good
Posted Dec. 26, ’06, 7:00 PM PT by Scott Silverman
Category | Business
We all know about the number wars that rage between the major computer manufactures—mostly Dell, HP, and Apple. Percent of market share, as well as likely brand to purchase are major figures in the point-war between these three companies, and the numbers are looking good for Apple.
According to an Investor’s Business Daily (IBD) report, which uses a 0-100 scoring system to measure computer buying intent, consumers are 17% more likely to purchase a computer when comparing current December poll results to past November’s. 27% of Americans are planning to buy a new home computer in the next six months, and 53% of those are looking to buy a notebook. This is good news for Apple, which has reached a three-year peak in IBD’s Home Computer Purchase Outlook index.
Dell currently sits at 43%, HP at 13%, and Apple right on their tail at 12% of consumers likely to purchase a computer from each company. When examining notebook computers only, those numbers jump to 47%, 15%, and 15%, respectively. With Macworld just around the corner, Leopard coming soon, and Vista shipping in just under a month, sales certainly ought to be interesting. Some analysts are even projecting a staggering 9 million Macs will be sold in 2007. It looks like this is going to be a good year for Apple.
[via Applelinks]
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On the one hand, it's sad that this is happening. On the other, the emperor has no clothes.
Apple shares dropped 3.9% to $78.37 in early trading on the Nasdaq. Stock option accounting scandals have clouded hundreds of companies in recent months and led to the ousting of CEOs.
One hopes that saavy consumers (and what are those who will buy Macs if not saavy) can separate corporate shenanigans from quality of product.
I've been reading such articles for several years now, and they always seem to show "intentions" two to three times higher than actual purchases turn out to be.
So I'm sceptical that this will show such a huge leap for Apple. I can imagine 7 million Macs for 2007.