November 19, 2008
Apple tops customer service satisfaction in computers
Posted Nov. 19, ’08, 1:29 PM PT by Dan Moren
Category | Business
We’ve had our fair share of Apple customer service experiences—actually, I’m having one as I write this, chatting with a MobileMe rep. And we know that, like with any company’s customer service, Apple has its ups and its downs.
Fortunately, the word seems to be that even with its downs, Apple’s still has the most positively-regarded customer service in the computer industry. You know when you get that robotic voice at the end of a call that asks you how satisfied you are with your experience? Turns out that’s not just for the amusement of making you talk to a robot. The survey from VocaLabs, the company that tracks that data, shows that Apple topped the customer service charts with 60% proclaiming themselves “very satisfied,” in contrast to only 44% of Dell customers and 37% of Gateway customers.
In general, Apple walked away with a 52% customer satisfaction rating, as opposed to 45% of Dell and 39% of Gateway, making them king of the customer service world (with all attendant privileges and benefits).
Me, I’m still chatting with this MobileMe service rep to see if I can recover some files that have vanished from my iDisk. We’ll see if I nudge Apple’s customer satisfaction up or down by the end of this (so far looks like downnn).
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